The latest technological advancements allow a client to view more about a particular brand or company from the internet before purchasing it. Research by onlinereputationreviews.com shows that 80% of the online buyers trust the reviews given online and they give recommendations on the same. Online reputation management helps in minimizing negative press, provision of excellent customer service and creating awareness about a particular brand. Hiring an online reputation management company is problematic to some individuals, small businesses, and startups. Therefore, there are ways of managing reputation online without the help of a company, which include:
- Embrace the use of social media
Creating a brand name on social media before someone else does it gives one more control of any eventualities that may happen. The company should include all the information about them on the “About” page. Use of appropriate keywords is necessary which makes it easier for the search engines to find your brand.
- Keep track of the company’s reputation online
Be proactive in checking what others are saying about your business online. Set up a custom feed with a particular keyword, which makes it easier to monitor what people are saying about your company/brand on social media. Creating Google Alerts also aid in determining what people said about your brand in the past and currently.
- Update all your internet sites
Publishing more information ensures that all one remains in the first or second pages of the search engines. The positive information about a company and its progressive works remains at the first or second pages of the search engines while the negative information remains at the bottom of the page. Keep the social media sites updated with the recent content of the blog posts, videos, company news, and press releases.
- Attend to criticisms
Responding in a professional, courteous, and collected way may be a way of improving the perception of your brand by the clients. The information about your services should be legitimate and transparent. Formulate an instant way of giving feedback to your customers too.
Other ways for improving your online reputation include; publishing more press releases online, owning several domains, Search Engine Optimization, and management of the company’s reviews.